As far as subscription-based streaming video providers go, Netflix got out ahead of the rest of the pack when it comes to high-quality original content. And since they’re the trendsetters, it’s their release style and structure that most people have come to expect.

Just dump all of the episodes at once – that’s the Netflix way. They did it with Lilyhammer, House of Cards, Hemlock Grove, and Arrested Development. You might have assumed that all streaming services would follow suit, releasing all of the episodes of their own original series at the same time. And you wouldn’t have been wrong to assume that.

But apparently, your assumption is wrong. According to the producers of a new Amazon original series, that’s not the way they’re going to play it.

Back in April, Amazon debuted 14 pilots, put them up for free, and took user feedback. From that feedback, Amazon made some cuts and decided to greenlight five new series: Alpha House, Betas, Annebots, Creative Galaxy, and Tumbleaf.

Jonathan Alter, former Newsweek columnist and author, is an executive producer on one of those series – Alpha House. That show stars John Goodman and was written by Doonesbury‘s Garry Trudeau. It’s about four U.S. Senators who live together in a rented house in Washington D.C. Alter recently told The Wrap that Amazon was not going to release all of the new Alpha House episodes at the same time.

“It hasn’t been entirely determined how they’ll put it out. But it will be a different model than the one used by Netflix,” he said.

That’s interesting and it shows that Amazon isn’t afraid to buck the trend set by Netflix – even if that trend is proving popular with viewers. Binge watching has its benefits – mainly the absolute lack of any sort of forced delayed gratification. But it also can have its drawbacks, as some argue that the immediate availability dampens the buzz for any particular show by failing to keep it in the pop culture eye for more than a few weeks.

Alpha House is set to debut in the Fall.