Amazon announced that it’s starting its Black Friday deals early. In fact, they’re starting a week early on November 21.

The company will be adding new deals every ten minutes for eight straight days, so people are going to be spending a lot of time over the next week checking Amazon.

They’ll introduce three “coveted” Deals of the Day starting on Thanksgiving at midnight, and then three more on Black Friday itself. This is in addition to thousands of limited-time “Lightning Deals” that will appear on amazon.com/blackfriday.

“Our customers are redefining Black Friday shopping. They want to stay home with family, enjoy some turkey and football and shop the hottest deals from their phone, tablet or PC,” said Steve Shure, Amazon Vice President Worldwide Marketing. “Starting November 21, we will add new deals as often as every 10 minutes, for eight days, including tech, toys, tools and more.”

Customers can also give to charity while doing their Black Friday shopping. If you go to smile.amazon.com/blackfriday, you can find the same deals, but with the bonus that Amazon will donate a portion of the purchase to charity.

For today only, Amazon Appstore is offering SpinArt for free. Starting on Thanksgiving, it will offer a free app of the day bundle, featuring over $115 in paid apps and games.

Image via Amazon