Comcast has just put a lot of pressure on Google by announcing a new internet service that will deliver speeds twice as fast.

Next month, the company will begin a rollout of a new 2Gbps broadband service called Gigabit Pro. It’ll start in Atlanta and spread from there. Comcast says it hopes to offer the service, which it touts as the fastest residential speed in the US, to over 1.5 million Atlanta metro residents directly out of the gate.

And the company says it wants to rollout this out quickly.

Here’s Comcast’s shots fired moment:

“Our approach is to offer the most comprehensive rollout of multi-gigabit service to the most homes as quickly as possible, not just to certain neighborhoods,” said Doug Guthrie, SVP of Comcast Cable’s South Region. “We already provide the fastest speeds to the most homes and businesses in Atlanta, and access to Gigabit Pro will give our customers all the broadband capacity they need to stay ahead of future technologies and innovations.”

Yeah, Google Fiber’s rollout is painfully slow. Then again, people overwhelmingly love Google Fiber. Not sure the same can be said of Comcast.

More from Comcast:

Gigabit Pro will be available to any home within close proximity of Comcast’s fiber network and will require an installation of professional-grade equipment. The company has fiber at the core of its network and, for the past decade, it has been extending it deeper into neighborhoods and closer to homes. To date, Comcast has built out more than 145,000 route miles of fiber across its service area.

No word yet on pricing, but that “installation of professional-grade equipment” doesn’t sound cheap. Still, you can’t not be impressed by the speed of Comcast’s new network. The company hopes to cover over 18 million homes by the end of the year.

Image via Wikimedia Commons