Google Aims To Simplify Mobile Shopping With ‘Instant Buy’ [Google I/O]

According to Google, the abandonment rate of shopping carts on mobile is a whopping 97%. With that, they’re providing an HTML5 autocomplete function in mobile Chrome, and a new Google Wallet ...
Google Aims To Simplify Mobile Shopping With ‘Instant Buy’ [Google I/O]
Written by Chris Crum
  • According to Google, the abandonment rate of shopping carts on mobile is a whopping 97%. With that, they’re providing an HTML5 autocomplete function in mobile Chrome, and a new Google Wallet “Instant Buy” API to fill out info in three steps: checkout button, review billing and shipping, and submit. That’s down from these 21 steps, as outlined during today’s Google I/O keynote:

    1. Checkout Button
    2. Sign in or Guest
    3. Billing name
    4. Credit Card Type
    5. Cred Card Number
    6. Expiration – MM
    7. Expiration – YY
    8. Credit Card CSC
    9. Billing Address
    10. Billing City
    11. Billing State
    12. Billing Zip
    13. Billing Country
    14. Shipping Address
    15. Shipping City
    16. Shipping State
    17. Shipping Zip
    18. Shipping Country
    19. Shipping telephone
    20. Contact Email
    21. Submit

    So yeah, it’s easy to see where Google’s model could be a bit more helpful.

    The Verge, liveblogging the event, says, “BIg play from Google to take its payment service to mobile in a subtle way.”

    Update: Google has put a blog post out shedding more light on this announcement, which is an invitation to developers in the U.S. to sign up for the Google Wallet Instant Buy Android API.

    Google’s Prakash Hariramani explains, “The Instant Buy API is designed for merchants and developers selling physical goods and services, who already have a payment processor and are looking to simplify the checkout experience for their customers. Developers selling digital goods within their apps will continue to use Google Play In-app Billing, which offers full payment processing capability, including support for carrier billing and gift cards.”

    More at the blog.

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