LinkedIn Reveals Top-Performing Sponsored Updates Of 2014

‘Tis the season for annual lists of the best of 2014. One that digital marketers might find particularly interesting is the Top 10 LinkedIn Sponsored Updates of the year. LinkedIn's Top Spo...
LinkedIn Reveals Top-Performing Sponsored Updates Of 2014
Written by Chris Crum
  • ‘Tis the season for annual lists of the best of 2014. One that digital marketers might find particularly interesting is the Top 10 LinkedIn Sponsored Updates of the year.

    The list, as a LinkedIn spokesperson put it, highlights “the top ten best-in-class brands that are successfully engaging LinkedIn’s 300 million+ members.”

    “The 10 brands highlighted here have produced content on the platform that is helpful, informative, and entertaining, demonstrating that brands of all sizes & industries can win on LinkedIn,” a spokesperson said in an email. “The Top Sponsored Updates posts were determined by measuring the engagement rates (clicks + social actions/impressions) among Sponsored Updates posted in 2014 from US brands.”

    In case you don’t feel like flipping through the slideshow above, the top ten brands for Sponsored Updates were:

    Intel IT Center
    Citi
    Bankers Healthcare Group
    Thumbtack
    Secret Deodorant
    Emerson
    BBVA Compass
    VistaVu Solutions
    The Hartford
    Personal Capital

    Image via LinkedIn

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