Ronald McDonald is changing his style. He got rid of the goofy ass yellow jumpsuit and got a tailored, well-fitting “whimsical new red blazer” blessed with embroideries, paired with some skinny, cheese colored hipster pants that ride up the crotch seam; swag.

Through his company’s account, Mr. McDonald is increasing his presence through social media channels around the world. The corporate clown is seeking to engage consumers through the use of the #RonaldMcDonald hashtag on Twitter.

Ronny is on a mission, with a statement via Twitter:  “Fun makes great things happen” – essentially, that having fun will create a domino effect that will lead to acts of goodness; just be sure to use the hash tag when you capture those moments.

Ronald McDonald wants you to share the fun*:

#RonaldMcDonald is on a global journey to do good and share smiles because fun makes great things happen! http://t.co/R6U9QjwRUm [Video]

— McDonald’s (@McDonaldsCorp) April 24, 2014

* = “Fun” does not include the following: Sex, drugs, bestiality, murder, torture, rap music, bullying, suicide, racism, sexism, ammonium hydroxide, self-mutilation, eating at Burger King®.

“Ronald brings to life the fun of our brand by connecting with customers around the world, whether he’s promoting literacy or spreading cheer at a Ronald McDonald House,” said Dean Barrett, Senior Vice President, Global Relationship Officer.

“Customers today want to engage with brands in different ways and Ronald will continue to evolve to be modern and relevant.”

In addition to his hip attire, Ronald will occasionally sport a vest; he kept his red-and-whte striped rugby shirt and big red shoes.

Where one would find Ronald McDonald here in US to be the painted up face of corporatism disguised as a friendly clown, in Japan, he is a demon like no other:

https://www.youtube.com/watch?v=niFCK-Pl3Vc

Translation: “He’s always there. McDonalds.”

Image via YouTube