In mid-April, Microsoft announced that the Microsoft-Yahoo Search Alliance was nearly final in the UK, Ireland and France, after announcing the expansion into these countries in Fe...
Microsoft announced that it is rebranding its advertising product for SMBs as "Bing, powered by Bing and Yahoo! Search". The company says that this is to simplify the way small bus...
Microsoft announced some new location targeting changes that it's getting ready to implement in adCenter, which provides the ads on not only Bing, but Yahoo...
Earlier this year, Microsoft announced an update to negative keywords in AdCenter. This would make it so that negative keywords loaded at the campaign and ad group levels would be...
As you may know, Microsoft and Yahoo have a "search alliance" which sees Microsoft powering Yahoo's organic search results, as well as migrating Yahoo Search Marketing to Microsoft...
Microsoft is talking about some new features it has for adCenter.
“Over the last two weeks, adCenter has released its latest round of pre-holiday features, all delivering on adv...
Microsoft adCenter plans to launch new local features for Bing in the U.S. aimed at helping businesses reach local audiences. These include radius targeting for search ads, new loc...
The deadline for Yahoo Search Marketing advertisers to transition their campaigns to Microsoft's adCenter is approaching. You've had ample time to do, but there are no doubt som...
At PubCon Las Vegas, WebProNews spoke with David Roth, Yahoo's Director of Search Marketing, who has an interesting perspective on the recent Microsoft/Yahoo search advertising tra...
Microsoft just announced that it is extending its support hours for adCenter during its paid search transition.
"Whether you prefer to tweet, post a quest...
Yahoo and Microsoft announced today that Yahoo advertisers can begin their transition to Microsoft's adCenter.
"Last week, we completed the transition of th...
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