WebProNews

Video Ads Cost Roughly Same As Banners

The price of video ads are $10 - $90 per thousand views according to a report out today.WebVideoReport wrote an article that reviewed the ad sales web pages of eight sites that sell video ads.  The prices noted are public asking prices which are typically discounted or included at low cost or free with purchase of other web ad inventory. Only three of the eight sites provided their rates on a standard CPM basis:

Google Develops Ad Review Center

The Google AdSense Blog reports:  “In an effort to provide you with more transparency and control over the ads appearing on your pages, we've developed the Ad Review Center.

Scroll Feature for AdSense

Keith Chan reports that Google seems to be trying out a scroll feature for Google AdSense advertisements in its Hong Kong version.

Microsoft Introduces Mobile Ads

According to Reuters "Microsoft Corp.

DVR Owners Skip Most Ads

One in four online consumers use a digital video recorder (DVR), according to survey from ABI Research.

Microsoft To Offer Ads On MSN Mobile

Microsoft will begin placing advertisements on the U.S. version of MSN Mobile.

Local Search Ads To $5 Billion In '08

Borrell Associates predicted a big gain in the overall local online ad market, with local search representing a big slice of the market share.

PubCon - Optimize for Contextual Ads

Contextual ads clearly require a different type of optimization from traditional graphics and banner ads. Focusing your site specifically for contextual ads will often result in higher search engine rankings because of the added targeting effort. This panel will look at various optimization and utilitarian methods of engineering a site specifically for contextual based advertising. Moderator: Detlev Johnson Speakers:

Where are the Web Ad Clicks Coming from?

Interesting post by danah boyd — a sociologist who has become known for focusing on social networks such as MySpace and how young people use (and abuse) them — about the billion-dollar question: Who is clicking on all those Web ads, and what does that say about Web advertising and about the online economy in general?

Online Ads To Surpass Magazines

The Internet is on track to surpass magazines to become the globe's third largest advertising medium by 2010, according to Steve King, chief executive of ZenithOptimedia.