WebProNews

Selling Your Soul On The Internet Is Hell

Things aren't cool anymore once everybody starts doing them, that's the Law of Cool*. The same applies to selling one's immortal soul on the Internet, which has entered let's-throw-a-toga-party-like-they-did-on-Animal-House status**.  Our latest soul peddler is from New Zealand, who learned like others before him that hosted auction websites don't want anywhere near his soul or lack thereof.

Study: Online TV Content Ads Connect With Car Shoppers

Online television is nice for all sorts of reasons - the convenience, the selection, the lack of cost.  And for advertisers, online content linked to television is nice because it's helpful in selling new cars.

Hitwise Provides Hope For Retailers

It seems like the economy gets a little scarier with every passing week.  Still, new Hitwise data shows that customers are ready to shop, and it even points to an approach or three that retailers should adopt.

Google Converts Performics To Affiliate Network

Google kept DoubleClick's Performics affiliate business unit post-acquisition, and announced its rebranding today as the Google Affiliate Network.

Report: Online Advertising Strong As Ever

The advertising industry as a whole isn't looking so great.  Yet ZenithOptimedia found that, in comparison to traditional competitors, online advertising appears to be healthy and growing.

Tax Case Shadows YouTube Affiliate Money Plan

If affiliate revenue will make video sharing site YouTube a money maker, we wonder how New York's recently passed law requiring tax collection on affiliate-initiated sales could impact the strategy.

Report: 2011's Online Ad Market To Be Worth $106B

The worldwide Internet ad market will be an exciting place for the next few years, according to a new report from IDC.  By the time 2011 rolls around, online advertising still won't have replaced traditional methods, but a whole lot more money will be involved than what we see today.

Previet, Russia! Google Says To $1B Market

The vast expanses of Russia may be as potentially rich in online ad revenue as they are in oil and minerals, and Google hopes to be the next firm to mine that resource.

Charter Puts Online Ad Tracking On Hold

Charter Communications, the third-largest publicly traded cable operator in the U.S., says it is putting its plan on hold to allow advertisers to target its Internet users based on what they search for."As we do with all new service launches or initiatives, we conducted focus groups well in advance, which told us that most broadband consumers would look upon this service favorably," Charter said in a statement on Wednesday.

Facebook, MySpace Still Fighting For Ad Markets

Not too long ago, it was discovered that Facebook had become more popular than MySpace on a global level.  Only popularity by itself has little to do with profitability, and stats show Facebook has a ways to go in major ad markets.