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Borders.com Adds Social Features

Borders.com has partnered with Bazaarvoice, a social commerce applications provider to offer user rating and reviews on its recently launched Web site.Borders said its working with Bazaarvoice because it helps create a "Compelling and interactive online experience.""When you walk through a Borders store, you quickly realize that customer conversations are an essential part of the shopping experience," said Kevin Ertell, senior vice president of e-business for Borders Group, Inc.