WebProNews

Google Search Appliance Purchase Leads To Links

Want someone to take you seriously?  An effective (if inelegant) way of getting attention is to flash some cash.  That practice may also, as it turns out, get you a link from Google.

Ottawa to Hold Auction of the Wireless Spectrum

Tom Peters suggested that for many big companies the words "We're No Worse Than the Other Guy" could be the company motto emblazoned in gold letters over the entrance. He was describing banks but according to a recent survey on customer service the cell phone companies are the lowest on the totem pole.

Google Ready To Bid For Wireless, Maybe

Lots of stories have swirled over the question of will they or won't they bid in the FCC's 700MHz wireless spectrum auction, but Google now looks like a lock to pony up some cash.

Amazon Adds Customer Video Reviews

Amazon.com has launched "Customer Video Reviews" which allows customers to use video to express and share their opinions about products sold on the retailers Web site.

Best Buy PR Smarts & ChargeCarte Customer Disservice

It’s been so long since I’ve done a Goofus and Gallant post that I’ll remind everyone we point to marketing and PR stories that demonstrate how to and how not to.

Ultimate Consumer Engagement Resources

Consumer Engagement is not a metric that can be measured in the same manner by all businesses and therefore there is no such thing as an optimum engagement score. Consumer Engagement is also not simply captured on your website, it's calculated using all touch points in a consumer's (website, search engine, blog, banner ad, offline media, etc...). Consumer engagement has to be defined by marketing teams and appropriate stake holders so that it can be correlated to repetitive interactions by the consumer.

Delta's Blog Caught in the We We Calculator

Brian Eisenberg of Grok.com took a well placed swipe at the Delta blog.  Brian ran the text of the post about how Delta gathers customer input through the customer focus ("We-we") calculator and found these results:

Three Steps To Fix Google Customer Service

When it comes to taking care of customers, there are no mysteries; only the desire to invest in and support an effective customer service presence stands between companies like Google, and the joy they can deliver to people.

Wal-Mart Ends Phone Option For Online Customers

Wal-Mart is taking a step backwards when it comes to online customer service. The retail giant said it would no longer offer its customers the choice of being able to speak to a customer service representative if they have problems with an order.

Your Email Campaign Needs Work

A study of email campaigns presented at the Shop.org Summit contended that marketers aren't doing enough to maximize the return on their efforts.