WebProNews

Discovery Pushing HowStuffWorks.com

Discovery - owned HowStuffWorks.com is launching its first-ever marketing campaign in hopes of attracting more users and advertisers.Discovery Communications purchased the U.S. branch of HowStuffWorks six months ago for $250 million. The marketing campaign includes 30-second spots on Discovery's online properties along with its TV properties.

StumbleUpon & Discovery: It's What's For Dinner

Long ago a little old lady asked, "Where's the beef?" These days, Hollywood writers have a beef with the studios, and people turned to the web to discover entertainment in greater numbers.

Oprah, Discovery Partner On TV Network

Oprah Winfrey and Discovery Communications are partnering to create the Oprah Winfrey Network (OWN).OWN will launch in mid-2009 in 70 million homes, on what is currently the Discovery Health Channel. The venture will include Oprah.com. Winfrey will have editorial control over the joint venture and will be responsible for the network's programming and branding.

PubCon - Alternative Discovery & SEO

Learn the best tips, tools, and techniques for non-traditional optimization for both indexing as well as ranking support. This includes files such as PDF's, doc's, PODCATS and RSS feeds.

Google Trends Reveals What Unites Manchester

In celebration of Reuters' discovery of Google Trends, we thought we'd revisit for an update. Like last year (when Google Trends was launched) Birmingham, England still has the world's largest concentration of porn searches.

Discovery Forks Over $250M For HowStuffWorks

Discovery Communications owns well-known brands such as the Discovery Channel and Animal Planet.  For the price of $250 million, it now owns HowStuffWorks.com, too.

Discovery To Offer Programs Online

Discovery Communications is putting some of its full-length episodes of series and specials online.

Targeting Passions (Audience Discovery)

I read an interview of Bill Gossman, CEO Revenue Science on Media Post’s Behavioral Insider. Bill talked about the concept of “audience discovery” to find the right audience for an advertiser.

Discovery Channel To Focus On E-Commerce

Discovery Communications has plans to close all 103 of its mall-based and stand-alone Discovery Channel stores in order to focus on its e-commerce platform. Discovery Channel To Focus On E-Commerce

Confusing Search Engine Bots?

There are two primary factors to getting a page ranked - discovery and relevancy. By and large, search engines are clever creatures, but the very best webmasters will always send out the right signals to gently guide the search engines, and in return receive great rankings for their content. Search engines discover content using their bots (or ‘crawlers’), and determine relevancy (and by extension ranking) using advanced algorithms.