Tag: Display Advertising

Google Lets Users Click An X To Stop Seeing Ads From Specific Campaigns
Google is launching a new [x] button on some of its display ads over the next several weeks. Much like display ads on Facebook, the user will stop seeing ads from that campaign, on...
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Social Media Overtakes Search in Advertising
Social media is on a trajectory to become the main focus of advertisers, according to...
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AdWords Contextual Engine Gets Biggest Upgrade Ever
Google announced changes to AdWords, which the company says will simplify the way advertisers buy and run display ads through AdWords. "For nine years, AdWords customers have b...
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Facebook Continues Display Ad Domination
According to new data from comScore, Facebook had 27.9% of all online display-ad impressions last year, up from 21% the previous year. According to the firm, Yahoo was in secon...
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Google’s AdMeld Acquisition Made Official
Last week, a report came out that Google had acquired AdMeld for around $400 million....
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Google Buys AdMeld for $400 MIllion: Report
According to an unconfirmed report from Michael Arrington at TechCrunch, citing "multiple sources," Google has acquired...
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Eric Schmidt Backs Display Ad Company Spongecell
Google Executive Chairman Eric Schmidt (along with others) has invested in Spongecell, an online display advertising company. Spongecell an...
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Google Simplifies Bidding on the Display Network
Google’s display network is a great way for small business advertisers to dabble in the banner advertising space. Whilst the planning, set up and management of ban...
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Yahoo Acquires Display Ad Specialist Dapper
Dapper, a company that deals in both creating and optimizing display ad campaigns, is now the property of Yahoo, Inc.  Yahoo announced the acquisition this afternoon....
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Google to Offer Interesting New Display Ad Formats
While you may not tend to think about display ads when you think about Google, the company seems to be working hard to change that. Google says display advertising is at the hea...
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What the Display Ad Landscape Looks Like in the U.S.
comScore has revealed some findings on display ads in the U.S. Flash and rich media ads account for 40% of impressions, according to the fi...
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Google Announces Google Display Network
Google announced that it is putting all of its non-search display advertising offerings together into one network called the Google Display Network. Neal Mohan, V...
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Offerpal Launches New Display Ad Network for Social Networks
The big question businesses have about social media t...
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McAfee Lends Security to 99% of Rich Media Ads in U.S.
McAfee and Adgregate have partnered on what they're calling the industry's first secure advertisi...
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2010: The Year of the Display Ad for Google?
This could be the year of the display ad. That's not to say that display ads aren't prevalent every year, but Google has only been involved with that for a little while, and if...
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