Google announced that First Look is now available to all DoubleClick for Publishers clients around the world and that it has begun testing exchange bidding in Dynamic Allocation....
Marchex announced a new integration with DoubleClick Search to deliver better return on ad spend for search marketers that rely on inbound phone calls to drive revenue. According t...
Google announced that it is phasing out Flash from ads entirely. As of June 30th, advertisers will no longer be able to upload Flash ads into DoubleClick Campaign Manager, Bid Mana...
Google announced some new features for its DoubleClick Digital Marketing solutions to help marketers build app install campaigns for branded apps.
For starters, if your app is...
Google announced that it has added simplified workflows to Google Web Designer that are designed to make it easier to build dynamic ad creative in HTML5.
DoubleClick advertiser...
Google announced that it is bringing programmatic support native ads and mobile video interstitials to the DoubleClick Ad Exchange.
The company announced native formats in Doub...
Google announced a couple of Active View-related updates for DoubleClick as part of the company's efforts to help with the advertising industry's viewability woes.
The first is...
Google's DoubleClick announced that it is currently in the process of applying for TAG Registration and that its version of Payment IDs is available in the DoubleClick Ad Exchange...
Google announced that Bing Shopping Campaigns are now part of the DoubleClick Search Commerce Suite.
It's always heartwarming to see Google adding support for more Microsoft of...
Google just announced the launch of its new Certified Publishing Partner program for AdSense and DoubleClick.
Partners in the program are considered (by Google) experts at acco...
Google announced that it's making new efforts to eliminate injected ads from the advertising ecosystem including an automated filter in DoubleClick Bid Manger. This gets rid of imp...
Google is striving to improve the measurement accuracy between different app attribution trackers and DoubleClick with the announcement of its ability to integrate app install and...
Google's DoubleClick announced a new Gross Rating Point (GRP) solution resulting from a partnership with comScore, which was announced last year. It's called comScore vCE in Double...
Google just announced that it's bringing cross-device measurement to DoubleClick to enable advertisers to measure all of their campaigns across the web.
Cross-device conversion...
Google announced app install ads for DoubleClick Search on Thursday - one of the many announcements from the company as it hosts its annual Google I/O developers conference.
Sta...
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