Soon, any publishers - big or small - will be able to use Facebook Instant Articles. In February, Facebook announced the feature would be opened up on April 12.
Now, news has e...
Square announced some additions to its Customer Engagement offering. Customer Engagement is a suite of tools aimed at helping businesses grow sales with customers after they've lef...
Globally, Facebook now has 3 million businesses actively advertising. Over 70% of these are from outside the United States.
Does Facebook account for a significant port...
Facebook just announced the international release of Canvas, which it describes as a new full-screen, immersive mobile ad experience, which loads "nearly instantaneously" when some...
Facebook announced that marketers can now book reach and frequency campaigns up to 90 days in length on both Facebook and Instagram. The feature allows marketers to run de-duped ca...
Facebook announced some new features for its lead ads including a new context card, a carousel format, and the ability to reach both desktop and mobile users.
Lead ads were fir...
Facebook is sharing some new research from FBIQ about how people are shopping online for the holidays these days. Naturally, they're also reminding businesses that they have variou...
It's very hard to reach consumers on Facebook without paying for it these days. Luckily, as organic reach has decreased drastically for businesses over the past couple years, Faceb...
In February, Facebook announced dynamic Product Ads aimed at helping marketers increase conversions and lower cost per acquisition across devices. As...
When you promote a Facebook post, do you do so to people who have already liked your Page or to people who have yet to do so? Some mix of the two? You might be interested to know t...
Facebook is changing how it measures cost per click (CPC) for advertisers. This comes as part of its latest Ads API release.
From now on, CPC will only account for what Faceboo...
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