Yelp is one of the better social media services for small businesses that want to track how their brand is doing out in the real world. The site has introduced some new metrics tha...
Super Bowl ads are not only entertainment during the big game, they serve the higher (or lower) purpose of trying to sell you something. We may forget that these ads are doing that...
Everyone knows that social media provides some great opportunities for marketing, but measurement issues continue to plague businesses. You know content is being shared, but you...
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