Tag: mobile marketing

Word Stream Discloses How to Get More Leads with PPC
Small business often goes through several changes while they trying to drum up new business. Marketing by bringing attention to their online offers with paid advertising is a popul...
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New Google Maps Ads Come With New Click Type
Google announced an updated ad experience for Google Maps on Android, iPhone and iPad today. Ads will now appear at the bottom of the screen when the user searches for something....
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Mobile Ad Revenue Jumped 83% In 2012 Hitting Record $8.9 Billion
Mobile ad revenue in 2012 was up a whopping 82.8% hitting $8.9 billion, according to newly released findings from the U.S. IAB Mobile Marketing Center of Excellence, IAB Europe and...
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6 Videos Highlight Google’s ‘Full Value of Mobile’
This week, Google announced a new initiative to help marketers better understand the impact of mobile on their businesses both online and off. The campaign, called "...
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Google Launches Tool To Help You Calculate Mobile Value
Google announced the launch of a new initiative to help marketers better understand the impact of mobile on their businesses both online and offline. It's called Full Value of Mobi...
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What Will Mobile Bring to Consumers and Marketers in 2013?
The mobile landscape is set to change in a big way in 2013, and though some of the coming changes can be predicted, others will provide big (and perhaps unwelcome) surprises for bo...
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YP Says It’s Number Two In Mobile Ad Revenue
YP (formerly AT&T Interactive) announced today that its annual ad revenue attributed to mobile surpassed $350 million, which it says makes it the number two company in the industry...
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Google Revenue From Mobile Estimated At $20 Billion In 2016
Marin Software has released a new report looking at mobile search advertising around the world. The report cites data from Cowen and Com...
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Nielsen: Banner Ads 1.5X More Effective Than Text Messages
Nielsen has released findings from its Global Survey of...
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Report Looks At Performance Of Location Targeting In Mobile Ads
Verve Mobile recently released its annual State of the Market review, looking at location-powered mobile advertising (...
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Super Bowl Should Highlight Growing Significance Of Mobile Ads
The Super Bowl, for many, is as much about advertising as it is football. As smartphone and tablet use continue to climb, television-watching in general is becoming a much more int...
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Some Highlights For Marketers From Facebook’s Earnings
Facebook, as you may know, released its Q4 and full-year earnings on Wednesday. Between the release and the earnings call, the company provided plenty of info for us all to absorb,...
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What Google Now Can Teach You About Reaching Your Customers
At Google I/O last month, Google revealed what could be th...
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Google Teams Up With ClickZ To Learn About The State Of Mobile Marketing
Google has partnered up with ClickZ on a mobile marketing and apps survey. Google says it hopes to "provide a reference point for the state of mobile marketing in 2012." They sa...
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Smartphone Shopping Relative to Type of Store
Consumers are using mobile devices more and more to help command the p...
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