WebProNews

Powerset: Why A Google-Killer Sells So Cheap

Of all the post-Google search engine startups, Powerset was touted as the most likely Google-killer. We waited with bated breath, we rubbered our necks around to get a better glimpse—early reports were stellar, yes this was the one to take on Google and. . .Wait, what? Sold to Microsoft. $100 million? Wait, what?

Microsoft Still Playing Footsie With Yahoo

Getting pandas to mate couldn't be much more difficult than getting Microsoft and Yahoo to. Mr. Softy makes a grand display, woos, is rejected; Yahoo changes heart, does a strip tease, but Mr. Softy's pride is too wounded. The insider drama revealed in a lengthy report by the Wall Street Journal plays out like a pair of lovers flirting with disaster one way or the other.

Online Affiliate Marketing Spending To Hit $3 Billion

In 2008 online marketers will spend $2.1 billion on affiliate marketing fees, with U.S. online affiliate marketing spending hitting $3.3 billion in 2012 according to a new report from JupiterResearch, "US Online Affiliate Marketing Forecast, 2007-2012."The report found affiliate marketing remains popular because it is performance based, has a low risk and requires a small initial investment. Marketers tend to work with affiliates that attract the most traffic to their sites, which results in a handful of affiliates bringing the majority of traffic and sales.

Discovery Pushing HowStuffWorks.com

Discovery - owned HowStuffWorks.com is launching its first-ever marketing campaign in hopes of attracting more users and advertisers.Discovery Communications purchased the U.S. branch of HowStuffWorks six months ago for $250 million. The marketing campaign includes 30-second spots on Discovery's online properties along with its TV properties.

Adobe Helps Google, Yahoo Search Flash Files

Site publishers who love Flash for its presentation but hate its near-invisibility to search crawlers should appreciate a recent announcement from Adobe.

24 Ways to Get a Customer and Keep a Customer

Let's start with the bad news, and there's kind of a lot of it, before we move on the good news of how to fix it. About three-quarters of online shoppers are unsatisfied with their online shopping experience. The other quarter are, flatly, satisfied, in that even bad pizza is good pizza kind of way. Sort of anticlimactic, isn't it? The good news is there's a lot of opportunity for satisfying customers, even making them very, very happy.

Yahoo: Icahn's Slate is Not the Right Answer

Yahoo's annual shareholder meeting in August should be a fiery one. The company filed a presentation today imploring stockholders to support Yahoo's Board of Director nominees. As has been the pattern for communication between Yahoo executives and Carl Icahn, the presentation is blunt and clear in how CEO Jerry Yang and company feel about Icahn's proposals. They might as well have written, "Tell Carl to eff off, will ya?"

A Beginners Guide To Link Building

Link building is an essential ingredient in ranking your website highly on the major search engines. 

Google Testing a Social iGoogle

If you haven’t tried iGoogle, Google’s personalized homepage, you’re not alone. But Google’s looking to spiff up their customizable homepages and testing has already begun, as Google Operating System reports—and it looks like they’re trying to make our foretelling of iGoogle as social network come true.