WebProNews

SES San Jose - Understanding Web Analytics

What is it about web analytics that that intrigues and yet scares companies at the same time? Everyone want to understand analytics, yet once one starts digging in, it can get complicated. In Identify, Analyze, Act: SEM by the Numbers, they gave tips on what you should be looking at and what you should be paying attention to.

Google Gets $1.10 For Every New Dollar Spent

For every new dollar spent on search marketing, Google grabs $1.10. Probably the last time you heard a number like that, it was from a basketball coach at half-time encouraging you to give the mythical one hundred and ten percent. How does that happen in real numbers? Looks like Google takes a little from Yahoo and Microsoft.  

For Google, Every Day Could Be Super Bowl Sunday

Now that Google is a publicly traded company, traditions and advertiser friendly philosophies seem destined to clash with fiduciary responsibility. Imagine this scenario: Everybody uses Google, so every advertiser needs a presence there, and the law of supply and demand makes Google one expensive place to be.

Big Retailers Flunk Search Test

So, while perusing Google's Hot Trends today I noticed a particular brand of digital camera was one of the top gainers in search queries: the Polaroid T730 Compact 7mp digital camera. Curious as to what's so special about it, I googled it, only to embark on one frustrating journey.

Obama Seeks 'Indefinite' Web Marketer

Democratic Presidential hopeful Senator Barack Obama must be pretty confident he'll get his party's nomination; his campaign recently posted an Internet advertising job opening. Job duration: Indefinite.

Google Boozes Up, Sort Of

Google has had a longstanding policy against advertising liquor, along with guns and gambling. Frank Watson at SearchEngineWatch found it surprising, then, when a search for [vodka] brought back Google Shopping results. The search brought back results from various vendors, along with prices. "Now that does seem like they are contradicting their own rules," writes Watson.

Exploring The Google Penalty Box

Pick a number between 6 and 950 and you'll likely find evidence, or at least the antecedent number, for a Google ranking penalty. Webmasters and SEOers are in general agreement Google penalizes, and have dubbed them according to their numeric reprimand: -6, -30, -60, -950, and so on. Google inadvertently in cases has acknowledged such penalties exist, but has yet to present any hard and fast rules.

SEMPO Offering Certification To SEM Agencies

Search marketing firms going through the training provided by the Search Engine Marketing Professional Organization will be able to pick up a seal of approval after taking courses through the SEMPO Institute.

Google Thinks AdWords Is Your Best Friend

As a small business or site publisher, the route to Moneyville displays signs pointing to Google's advertising products. In Google's estimation, of course, but they may be correct.

Google AdWords Case Is Sadly Funny

Here's the understatement of the week: "This wasn't the best-argued case of the day." New York Law School professor James Grimmelmann was referring to the resurrection of computer repair company Rescuecomm's lawsuit against Google, which was dismissed in 2006, but is now up for review by a federal appeals court.