WebProNews

Managing Your Google Reputation

More signs that online reputation management is becoming mainstream? Mainstream media, namely ABC News, decides to take a look at the importance of managing your Google reputation.

Traditional Media vs. Bloggers

OK, so the headline is admittedly a bit sensational, but it got you reading, didn't it? I've been meaning to share some observations and thoughts on the changing media landscape for a while, but just haven't gotten around to it. Until now.

Microsoft Acquires Navic Networks

The technical term for what Microsoft has achieved in search (at least in comparison to Google) is "squat."  So the Redmond-based corporation seems to be attacking the giant in one of its more vulnerable spots - television advertising - with the acquisition of a company called Navic Networks.

Video On PCs Becoming Much More Popular

The day has yet to arrive when people prefer watching videos on computer screens instead of gigantic plasmas.  A shift in viewing patterns is occurring, though, according to the latest numbers from Ipsos MediaCT.

Google Analytics Takes On TV Campaigns

At least a couple pieces of evidence and another few rumors have suggested that Google TV Ads is struggling.  Yet with the introduction of Analytics reports on the matter, it seems Google is willing to let people see for themselves.

Warner Bros Takes TV To Web

A new initiative from Warner Bros. Television seeks an audience, and advertising revenue, from online broadcasts.

People Increasingly Turn To Computers For TV

If you watched the lead-in to "My Name is Earl" last night, you know that (a) Jeff Zucker, the president and CEO of NBC Universal, isn't terribly funny, and (b) his network is pushing online video.  But even with Zucker's "The Office"-gone-bad awkwardness, it seems the act of watching television online is becoming more popular.

TiVo Comes Under Attack

Sparks fly over copyright at Tech Policy Summit | Lawgarithms | ZDNet.com Denise Howell has an informative write up on a copyright debate held last week at the Tech Policy Summit in Hollywood.Participants in the debate included TiVo VP and general counsel Matt Zinn, Executive Director of the Copyright Alliance Patrick Ross, Fred von Lohman from the EFF and moderator Doug Lichtman of UCLA Law School.Two things I found interesting in the article.

Google Broadcasts Offer To Help Television

Search advertising company Google wants to help its television brethren by bringing ads to local TV markets.

Online Video Rarely Makes It To The TV

Videos can lose a lot when they're presented on a small screen.  Try to picture the stunning landscapes in "The Lord of the Rings," or the gargantuan creature in "The Mist," on a 17-inch computer monitor, for example.  But that apparently continues to be the way most people watch online content.