WebProNews

24 Ways to Get a Customer and Keep a Customer

Let's start with the bad news, and there's kind of a lot of it, before we move on the good news of how to fix it. About three-quarters of online shoppers are unsatisfied with their online shopping experience. The other quarter are, flatly, satisfied, in that even bad pizza is good pizza kind of way. Sort of anticlimactic, isn't it? The good news is there's a lot of opportunity for satisfying customers, even making them very, very happy.

"Skip Intro" Button Appears In Google's Search Results

A site's flash intro may be appealing the first time you see it.  The second, third, and four hundredth times, not so much.  So what appears to be a new "skip intro" button from Google is an interesting gift.

Tighten Your Copy Or Lose Your Visitors

If you're spending plenty of money and time on marketing and advertising, be wary of landing pages that veer into undue verbosity.

Bad Content Equals Bad Sales

What I like about Jakob Nielsen's posts most is the grumpy-old-man-ness in the underlying tone. It makes me almost think he's family. But along with the why-doesn't-anybody-ever-listen-to-me attitude comes some sage-like advice. This time it's about how bad content trumps other design flaws in terms of what's bad for business.But before that, it's about elevator buttons:   

SES New York: Satisfying Usability And SEO

Satisfying both human users and search engines' standards is time-consuming and not exactly simple.  The good news, though, is that these two tasks shouldn't always tug you in opposite directions.

Web 2.0 Could Be Bad For Business

Usability expert Jakob Nielsen warns against believing all the Web 2.0 hype when designing with the end-user in mind. While some 2.0 features can help, the majority of sites should focus on mastering the 1.0 aspects that users know and love.The problem, as Nielsen sees it, is that companies follow too much what the hot trends are, and as a result create sites that are unnecessarily complicated or offer little benefit to the average user.

SES Round-up

Jolina and Mike had a great time at the Search Engine Strategies conference in Chicago. Not only is it the windy city, but a festive, cold and snowy one too by the sounds of it.

SES - Usability and SEO

Build a user-friendly site and chances are you've also built a search engine friendly site. Learn how good usability can help your human visitors plus bring in the search traffic. Moderator: Jeffrey Rohrs, VP, Agency & Search Marketing, ExactTarget Speakers: Shari Thurow, Founder and SEO Director, Omni Marketing Interactive, Matt Bailey, President, SiteLogic, Bob Tripathi, Search Strategist, Discover Financial Services.

SES Chicago: Usability & SEO

At the SES session Usability & SEO: Two Wins For The Price of One the speakers focused on building both user friendly sites and search engine friendly sites. SES Chicago returns, and WebProNews is on hand to bring you reports and videos from the Windy City.  Enjoy our coverage this week.

This Article Is Too Long

To make a long story short, people naturally prefer short, easy-to-digest articles over long, comprehensive articles, but to get the best literary diet, readers often mix the two and so should you.