The traditional television industry is finally feeling the pressure of the data rich micro-tuned digital advertising world of the internet and is hitting back with addressable adve...
McDonald's, in celebration of National Hamburger Day this Saturday, tested the marketing potential of live video on Facebook. McDonald's first promoted it's Facebook Live video to...
What is the appropriate way to compare the audiences of an online video series and a television series? This controversy can also be called... The Upfronts vs. the Newfronts!
T...
YouTube announced at the Digital Content NewFronts a new product enabling brands to advertise on its fastest-rising videos. The product, called Breakout Videos, identifies videos a...
Magna Global, which buys ads for Johnson & Johnson, Coca-Cola, Fiat and others announced at NewFront that they have agreed to buy $250 million in video ads from YouTube....
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