For those The Beatles fans who don’t know how to make their own ringtones or just want to spend more money on their favorite band, The Beatles are now offering ringtones based on their songs exclusively through iTunes.

The ringtones all last 30-seconds and come from 27 of the bands number one hits. Those hits include “I Want To Hold Your Hand,” “Can’t Buy Me Love,” “A Hard Day’s Night,” “Help!,” “Let It Be,” “Come Together” and other hits.

The ringtones are priced at $1.29 each. While it may seem like a little steep for just a ringtone, you can rest easy knowing that your ringtones will be of much higher quality than any The Beatles ringtone your friend makes with their shoddy ringtone creator.

In all seriousness, why would you want to pay $1.29 for 30 seconds of a song when the full song is at the same price? I’m not here to question the band’s motives, but doesn’t this just seem like the people who handle The Beatles’ estate suddenly realizing that ringtones exist?

A ploy like this could have worked five years ago, but it’s so easy to make your own ringtones now that a marketing move like this makes little sense.

If you choose to buy the ringtones, more power to you. I’m just going to suggest you google “ringtone creator” and just save yourself some time and money.