Display of competing ads draws complaintsGoogle made it easier for people to search within a small number of sites by adding a second search box to the top results for those retailers.
That second box takes advantage of the useful search operator, site:. The site: operator allows the searcher to limit results to a query to ones coming from a specific domain.
Many people may not be aware that they can type something like site:example.com and focus their search results this way. Google's latest project, focused on a handful of popular sites, brings up the second search box so someone using it automatically searches within the domain in question.
It isn't being as warmly received as Google may have anticipated. The New York Times discussed the feature, and a couple of retailers complained about Google doing in its search results what Google does best: stick text ads next to them.
The publishers and retailers who Google tapped as worthy of a dedicated search box within their sites apparently became horrified to see ads for competitors popping up alongside the site: operator results.
Though Amazon.com had been one of the initial sites gifted with the second search box, it's since been removed. The Times suggested Amazon.com requested this. Jewelry retailer Ice.com isn't part of the program, but they already told the Times they want no part of it.
The issue demonstrates the strength, and the vulnerability, of Google's first big revenue stream. They allow advertisers to buy competitor keywords. Though Google's AdWords policies restrict the display of competitor keywords, a highly placed ad could be enough to take people away from the site they searched for to a competitor with a nicer landing page and a better deal.
Utah nearly killed competitor keyword usage with a bill called the Trademark Protection Act. The bill would have required the creation of a database of registered keywords that search engines would have to check, and avoid presenting competing ads to searchers.
Fierce lobbying resulted in tweaks to the bill that removed the offending competitor keyword language. Businesses that hate the practice will be keeping an eye on Google to see if the search ad giant has dropped a second search box into their results.
Comments
Great articles
Great articles, I have really enjoyed reading them and I dont think retailers should panic just yet.
Pwnership of ads
I do not see why people would be horified to see ads on site: searches. Google is in charge of their system and the way they present it, period. There are other marketing channels, and if they work for you, then that's great.
Democracy on the internet
Google's allure has always been that it levels the playing field on the internet - small companies have ben able to complete with big ones by virtue of their creativity and energy. This sort of undemocratic behaviour on Google's part may signal the end of democracy on the internet and perhaps the end of google if they continue to degrade the very allure that has made them so successful.
Tanzanite
I think you guys have all
Google designed to favor wealthier ebusiness
Despite the "democratic" approach to search Google, by its nature will always favor wealthier site owners over the little guy. It's reliance on link popularity assures only people with the money to throw at a SEO company to constantly place links have a chance.
Where this fails is that there may be millions of sites with very reliable and useful information that no one links to because no one knows about them. Google has created a "chicken and egg" situation for site owners.
To rank high you need people to link to you ( votes ) but for those people to want to link to you they have to know you are there. For them to find you, you need a good rank in Google...which you can't get without the links.
Enter expensive SEO companies. If you can't afford them, even a great site full of valuable information won't rank well because no one knows about it.
As in all things businessess...only those with the cash move up while the rest of the sites, good though they may be, are lost in Google.
The other problem is in Googles playing around with the "system". If I pay thousands of dollars to an SEO for a good position then Google decides to tweak something and I drop off the radar, my money is gone along with my customers.
In some ways I think I prefer a directry to search. At least things are organized by content, not by who likes you, which is really what Google is all about.
RE: Google designed to favor wealthier ebusiness
Don't lump all SEO's into the "too expensive" category. You need to find one that offers services to teach you the link building skills that will matter for your site today and tomorrow. That way, you don't have to rely on an SEO at all. The goal of the truly best SEOs firms should be to reduce their client's dependence on them in the first place. For example, I won't even work with sites that aren't willing to learn the keys to ethical link building. This means that technically I am putting myself out of business. Yet, here I am, nearly two decades later, still doing it and booked for weeks at a time. There's plenty of business for those who do things right.
Small sites can get closer
Small sites can get closer to the potential customer by using long tail seo, providing more niche, deeper information. One great way I've found is by using hittail.
What is hittail
What actually is hittail.Can you please elaborate on this.I know about long tail but but hittail is something I am coming across for the first time.
Dr. Sandeep
Delhi India by Famous Places in India
You are right
also Matt Cutts from google talked about the advantage of long tail keywords for small and law budget seo projects on this interview.
GOOGLE's RULES
Hi ppl,
Yeah i accept - But Google is trying to experiment its not confirmed. As in BUSINESS many things need to be checked out so they r just playing there game.
Well also they would change there games as there target is to gain more and more money and in that process they need to do experiments.
Google's Monopoly is not new guyz,,,,,
But would soon change,,,,,
What?
What?
Google
Being just a little fish in a massive pond I am never likely to have the problem with a second search box, however if I was a big fish, I would not be happy at all with possibly paying to get the visitor in the first place to then loose them to another poor sucker who also had to pay for that visitor who would possibly click on yet another ad and so on and so on.
However, I have done very well in deed from AdWords and would not be able to afford to run without them.
I wonder how long Google will rule the waves!!!
and google did well too with your money...
in the end you still benefit them....
1919-1953 Stalin 1948:
1919-1953 Stalin
1948: george orwell 1984;
1983-now: bill gates' microsoft monopoly;
2008: google monopoly
(...)
Nice
Nice...
Google real face?
The face that Google is trying to show to us all, are not like that... everybody love to say that Microsoft is the Dart Vader... as I remember, Bill Gates never said that software have to be copied, also, it´s company´ll participate the market that every home´ll have a computer in the future.
Google came with a face of all free, but today Google have the entire world at it´s hands... so... when they "change" search rules, lot´s of sites that are in front page, go to 30 or 500 pages without notice and why.
Google Ad Sense and Ad Works, are other think that we have to see too... a web site receive 1/1000 of each click... and it´s a lot of money...
So... you said right... Google is today´s Big Brother....
Google Unfair? It doesnt matter
In regards to the second search box and asking for peoples opinion, It really doesnt matter what we think. Google has a Global Monopoly when it comes to net searching. So if someone doesnt like it? too bad. Adapt, you have no choice.
Google Ads
All I know is that Google advertisers listed in the side column are gainging higher ranking that does not sit naturally with the whole ethos of the web search facility. My customers are now being driven to competitors that charge higher prices, which in turn are partially used to prop up the Google Ads. I am now looking at giving up a honest livlihood whilst rip off companies fleece the public. Small honest traders cannot compete or survive - though that is the way of the world.
Not Fair
I run a small web based business from home selling travel, It cost me about $200 to set up, 95% of my turnover is profit, I dont' send out a single invoice or have bad debts, I have no employees and I have the freedom to do what I want every day. 10 years ago this situation would not be possible.
Today thanks to Google there is probably millions like me, I think Google is great. Google are a big part of the modern business environment, either embrase this or go and stand on a street corner and hand out flyers to get your customers.
Google are not running a charity nor are they looking for a Nobel prize for services to internet searching, nor do they give a shit about the "ethos of web searching" , they, like most of us want to make as much money as they can, luckily for them they hit the jackpot.
the reality
I don't think Google is anywhere near as altruistic as you assert. I believe they want to make as much money as possible for THEM, not you.
Google effectively is trying to kill the fish
I didn't read all of the comments, but I have my opinion anyway.
I first read that in NY Times and I was kind of shocked. My first thought is Google again is trying to monopolise the market. I'm not interested in advertising with Google or anyway and never would be.
But for me, this is a move of Google to ensure it gets the full control over advertising. Because, eliminating all the aditional clicks that a user makes, it prevents the user of noticing or clicking on ads provided by other sources. It actually decrease the choice, although it looks like it's acting in favor of the consummers. It could really be of some help, if you're looking for something in particular, but let's face it, when one look for something, he/she won't need Google. Or maybe he/she will. Who knows. Oh, whatever, I'm so sick of all this Google mania. It's high time to see someone entering the competition.
it's bogus...totally
it's bogus...totally bogus...there needs to be some common sense here
It does'nt sound very fair
It does'nt sound very fair would have been good too see an example
Do you have any examples?
Can you point us to any examples of this second search box so we know what you're talking about?
If Google was a child they'd be a playground bully that took your lunch money then asked you to pay them for the privilege.
It isnt right at all!
It's my site. It's there for me to advertise MY wares and not anyone else's wares. SIMPLE AS THAT.
If GARGOYLE.com wants to come in and claim they can slam my competitors' ads on my site, well I have little choice but to take down my site! I mean why should I pay good money for billboard-realestate for my competition?
This is exactly how big monopolies bleed the last drop out of a market they once served thereby killing their own golden goose.
Geesshhh.
Google gets more
There are two winners here, small retailers and Google.
I personally would not want ads from competitors on a second set of search results displayed to a user which has already been detered from my website.
Worse of all, the results includes content which is made by me, yet monetised by Google and competitors.
Doesn't seem too fair to me.
Google, the site owner and the end user
The big goog trumpets that they only have the end user in mind yet the vast majority of what they do is find new and innovative ways of generating revenue. They are a for profit company period. Because of this they will ultimately err on the side of bigger profits, website owners be damned.
Matt cutts fairly recent questioning of should google display results from a site even if they have the nofollow or noindex flags flying only proves they don't care what the site owners have to say. If it's on the web they think they have the duty to display it. They view it as thier decision not the site owners.
As a retail website owner I don't want competitors ads showing up right along side my products that's why I don't have adsense or any other advertising there. Does google care - NO. They feel like they're loosing revenue from sites, like mine, that don't display ads so they came up with a way to solve that. From a business point of view it's absolutely brilliant. It cuts out paying the site owner for the clicks while they still get paid. Truely brilliant. The end result of this type of search will be the death of individual sites displaying adsense. Again improving the bottom line for google.
Google cares about 2 things keeping users coming back and improving it's bottom line. Unfortunately #1 only matters anymore because it leads to #2.
The moral of the story is if you really dislike what google is doing quit using them. Delete your gmail account, blogger blog, orkut profile, get rid of the adsense on your site, delete your google base feed, remove the analytics code, don't use google - checkout, maps, docs, earth, sketch up, calender or alerts, stay off of youtube and quit doing searches with them. (surprising how much they've infiltrated your life huh?)
They don't care what you & I as site owners want; get used to it cuz it's only gonna get worse.
All rigth
Competition keeps everybody honest.
Best regards
Francesco
Google ad search
Well google are trying to keep the customer on their search engine. Yes you may lose customers to another ad ot site but if theu have made up their mind to leave you'v lost them already.
google
I believe that google is doing what's best for the people! Wich is the way it should be. Makes it easier to find the best price. That's why deceptive retailers are angry. If they offered good competitive rates they wouldn't have to worry like me. Google should be doing whats best for the people that search the site. We are what keep them hoppin like they are!
A link to an example would be nice.
Maybe you should link the articles to an example.
Just an idea.
Google
Google are placing an add on another site, i would not like it
if it was mysite.
Also if you submit to Google, it getting harder and
harder, to get your site crawling, and get a good
ranking, Google i think are manipulating many
aspects off the Google servive now.
Second search box
Dear readers,
I don't know if this is already active or possible at this moment, but there should be a code that Google wold provide to retailers to place on their sites. If placed, this code would disable the search feature.
Just like there are codes to prevent robots from crawling a website.
Kind regards,
José
google
Google is a business,they can run it anyway they wish.
Anyone wanting to set up a similar business and wanting to make it "fairer" can do so,stop whinging
Google Site Search
Obviously no retailer wants to lose traiffic and if that traffic is being lost to a competitor that would be doubly troubling.
It is important to note that Google is in the search business and, from their point of view anything that gives a client a better search result is a benefit to Google. By that same token, if they don't respect the business needs of their adsense clients, while also relying on those clients to generate income they are clearly using two differnet sets of rules - one for Google, the other for everyone else.
It would be foolish of Google not to understand that, while that are king of the hill today there are other companies who would gladly ursurp that position given the opportunity to do so. In mistreating or misunderstanding their client base Google could open the door for competitors to sweep in and quickly knock them off the peak.
No-Win Situation
If people are using Google to search someone's website and that site's competitors are being advertised indirectly on said site's website, I can see at least some site owners getting bent out of shape. From personal experience, I know my boss would get PLENTY angry at that. Actually, I'm glad I now know what Google is doing so when he does scream for me to go into his office and explain it, I'll know what to tell him. ;-)
Let the best and smater win!
If I am worried that a potential customer will go to an ad right next to my site, then I would need to change/edit/market my brand/message better/stronger/quicker/smarter - this is an evolution that sooner or later will happen
See, if I am Best Buy and I will loose a customer because they might click on an ad to the right, then the question is what Best Buy need to do to retain people's attention?
Come on! this is what internet marketing is all about! Afraid? Bring it on!
Google ad news
Wow, talk about a reason to stop paying google as a retailer. I would never pay for an ad on google if they are going to keep the people captive so they can put up someone elses ad too. That would be like an ad for Starbucks in another coffee shop. Not good Biz!
So what
If companies like Amazon paid to be listed on Google in the first place then I would agree with them but Google is in essence providing them a free service so if they dont like the adds appearing then Google should remove the sites totally then see how they complain. Google does need to pay for the service it is offering Amazon and co. By the way I hate Google but here I must agree with them.
I Miss Old School Google
OK, I'm gonna show my southern roots here and say my momma taught me to express how I feel, especially when I feel so strongly about a particular subject. But Google has gotten "FAR TOO BIG FOR THEIR BRITCHES". They're popularity has gone to their head and it shows. I wish just once that they would remember that people just like you and I are the ones that got them where they are today.
RETAILERS MAD AT NEW GOOGLE SEARCH
Competition is an INTEGRAL part of FREE ENTERPRISE...retailers "get a life." Take some of your disgusting embarrassingly high profits and purchase more and bigger advert space and YOUR add will "outshine" them all......
I think you are trying to
I think you are trying to create hype where there otherwise would be none!! So what, they appear on other sites, others appear on theirs. Competition keeps everybody honest.
What a rediculous comment!
What a rediculous comment! what is it that youre defending? very strange!
You DONT see an AD for Target inside a Walmart store do you? Or any other Brick and mortar stores advertizing for their competition inside or ON their own walls do you? NO, ill just answer that for you. I must since you wrote this, its doubtful that you would have an honest reply.
The way you think...... "hey, dont buy from me, go to that other store... they have better service and better deals"!! Whoohooo! What a rediculous a comment! can you THINK?
google search
Google is a horrible company. It's not enough that they have a virtual monopoly on the internet through the payolla scam of ppc search. now they think they can coopt valuable real estate that doesn't belong to them to advertise our competitors on our sites and cost us sales while they make money on the clicks. They have become the evil empire.
Google Adsense is already a bad idea and now they've snuck it onto sights like mine that never wanted it.
Great Addition
I think it's great! For all too long, the web barons with deep pockets have been able to manipulate the rankings. It's about time someone else was given the chance to market their products as well!!
google site search
I agree with rustyrose. On the occassions that I did use google adwords, I did not leave the experience feeling totally confident that I had received what I had paid for. I have not used google adwords in over 2 years and have no plans to do so.
http://www.HollywoodTeen.net
http://www.LaserHairRemovalSolution.com
Illegal? Come on.
They are doing nothing illegial here, in fact they are doing you a favor by allowing people to find what they are looking for and then buy it from you. If you don't like it, ask for your site to be removed from Google and see how well your business survives then.
Google is out of control
They OWN the internet and now are just doing as they please. I dont pay them or anyone for advertising, and thankfully I am ranked on the first page, somtimes above my competition.
Im not really sure I understand exactly what is happening here. but my first statement stands as true either way. when they pulled my site of 5 years that they never had a problem with until they changed THEIR policy (and I didnt know i neeed to read it) I lost a LOT of money for 30 days, twice!
so if my site comes up in a search, it would be unfair if competitors are on my personal site without my permission. especially since they hate paid links. I dont use paid links, I dont pay for anything like i said yet. (but probably will in the future) how could they even do this? I just tried it and its still only me on my site.
enlighten me please.
Not fair to those that already pay for google advertising
I pay for my advertising with google but I don't think that its fair that when a new customer or returning customer visits my site that my competitors are listed for them to see... especially if they had never heard of them before. Why should my advertising dollars be spent on helping my competitors advertise within my own site?
Google Site Search
I should think that it would be illegal.
They are, in effect, advertising on someone else's site and search engine without permission. Yes, I would complain, too!
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