YouTube announced the launch of YouTube Analytics, which replaces YouTube Insight. The company says it aims to make it easier for users to learn about their audiences.
Features include:
- A Quick Overview: A new overview provides all of the information that you care about quickly, while also enabling you to easily access more detailed information.
- More Detailed Reports: Analytics now includes more detailed statistics so that you can have a more precise understanding of your content and audiences.
- Audience Builders: Discover which videos are driving the most views and subscriptions.
- Audience Retention: See how far viewers are watching through your video in the new audience retention report.
YouTube’s Creator Playbook has been updated showing how to use the new Analytics:
YouTube is also sharing this related infographic:
YouTube Analytics will be released to everyone using a modern browser throughout today.