Aereo is a new service launching next month, that could be another step in the greater cord cutting trend. It lets you stream local broadcast channels to your mobile device, tablet or PC. It’s starting out in New York, but one would expect it to expand.

Here’s the company’s stated mission:

One day, a group of brilliant engineers at Aereo created a new species of antenna. Just the size of a thumbnail, this small but mighty creature captured the hearts of New York City airwaves and became accessible to us through the Internet. We combined these antennas with a beautiful interface for what became a perfect marriage. A match made in heaven… Well, maybe not heaven, but close: the New York City Skyline. Your Broadcast is live, DVR is on board. Our launch crew has developed a better way for you to be entertained… So take a deep breath – no more gasping for air. We have your Aereo supply.

“Our vision is simple; we are trying to simplify,” the company says. “TV at the moment is complicated. Between the lackluster technology and the lack of choice and portability there is room for improvement. So, we’re making our television experience simple. We’re breaking free from clutter and complication, wires and boxes, and useless gadgetry. TV comprises an essential part of our cultural heritage. We enjoy waking up to the morning news – it’s habitual. We love our dramas, our live sports, and ending our day with uplifting sitcoms. TV is a tradition, an escape and a source of comfort. TV is important to our lives so it must function well. We’re providing a new technology that enables choice and freedom. Your life is on your own terms. TV should be as well. It’s that simple.”

When a user signs up for the service, they are assigned an antenna to watch TV on their mobile devices. An account is needed, which can even be set up using existing Facebook or Twitter IDs. “There is no downloading necessary,” the company says. “No apps, no cords, no clutter, no fuss. Sign in from your computer, tablet, or phone. You can even stream on your big TV. Enjoy live programming or record your favorite shows. That’s it.”

Sounds pretty good.

Here’s a demo:

Right now, you have to request an invitation. And, as mentioned above, it’s only for New York City at this point.

It costs $12 a month for 27 channels (including local).