Getting Twitter reactions to Whitney Houston’s funeral was an odd enough task to start with. Most Twitter reaction material is about weaves, political races, and that sort of thing. I figured it would be a bunch of sad comments and lyrics, with some dark humor thrown in.

Then came Waffle House.

Thoughts on Whitney Houston’s funeral this past weekend? #wafflehouse

— Waffle House (@WaffleHouse) February 20, 2012

Um… what?

I understand a business wanting to get some sort of discussion flowing, which hopefully would include their own hashtag, but the cognitive dissonance of #wafflehouse and #whitneyhoustonfuneral in the same tweet was too good to pass up. Maybe it has something to do with the initials matching?

Here we go…

@WaffleHouse Not enough waffles were served at the service IMHO. #wafflehouse

— Mat (@asmallduck) February 20, 2012

It had absolutely nothing to do with waffles. RT @WaffleHouse Thought’s on Whitney Houston’s funeral this past weekend? #wafflehouse

— Steve Streza (@SteveStreza) February 20, 2012

Didn’t watch it, but I wanted waffles. RT @WaffleHouse: Thoughts on Whitney Houston’s funeral this past weekend? #wafflehouse

— John Book (@thisisjohnbook) February 20, 2012

Um, what? Is it just because you have the same initials or did Whitney really love waffles?instagr.am/p/HPS0RXQ-yF/

— Arwen Saxon (@ArwenAnaNg) February 20, 2012

I just hope she had a chance to enjoy waffles one last time. // RT @WaffleHouse Thoughts on Whitney Houston’s funeral this past weekend?

— Scott Agro (@scottagro) February 20, 2012

Whitney and Waffles.

— Erin Perkins (@erperkin) February 19, 2012

Not sure which I find more surreal, the fact that waffle house has a twitter account, or they tweeted about Whitney Houston.

— Loopy X. HotDogg (@nigelhotdogg) February 20, 2012

Yeah – she never would have been caught dead in a Waffle House @WaffleHouse“Thoughts on Whitney Houston’s funeral this past weekend?”

— Patrick Daly (@patddaly) February 20, 2012

Dey beatin dat Whitney Houston in da Waffle House

—  Southside Brown  (@DezBrown5_PLUGG) February 20, 2012

Omg im n waffle house and they playing whitney songs im bout to lose it n here

— Tye Cambridge (@I_amTye) February 18, 2012