Google+ is no Facebook yet, but it’s slowly becoming the social networking site that could. For that fact alone, businesses may want to hop on board to target the ever growing and diversified audience the site attracts.

On the Inside AdWords blog, the company announced that they would be holding a webinar tomorrow at 10 a.m. What will this webinar entail? It aims to teach businesses how to better connect with customers via Google+.

The topics that will be covered in the presentation by Google+ experts include setting up a Google+ Page for your business, best practices and great example cases for using Google+, promoting your Google+ page and improving the performance of your online marketing with the +1 feature.

A recent study pegged the social networking site at having a population that was mostly male. Only 33 percent of Google+ users were female according to the study. The site is obviously still growing, but businesses may want to jump on board now that the population has diversified. Besides, somebody has to knock H&M from the top spot of the most followed brands.

Google+ is expected to reach 400 million users by the end of 2012. Jumping on board now would set businesses up for what is looking to be one of the fastest growing social networking sites this year.

If you want to sign up for the webinar and learn more about Google+ for businesses, you can do so here.