Brad Keselowski made history on Monday when he began tweeting from inside his car during some downtime at the Daytona 500. It was thought that Keselowski would be reprimanded as he was tweeting on the race track even though the cars weren’t moving.
NASCAR was apparently cool with his tweeting during the race according to Yahoo! Sports. NASCAR said that he won’t be penalized in any way and even encouraged him by saying:
“We encourage our drivers to use social media to express themselves as long as they do so without risking their safety or that of others.”
Keselowski apparently gained a lot of new followers after his mini-Twitter campaign.
@mlr285: @keselowski Im a new follower. Roughly how many new followers did you get? Love the tweets last night.”
He also got a few people to use the service for the very first time.
#WelcomeToTwitter
@BrettTesdall
I’ve resisted this social media thing 4 a while, but broke down while watching the 500…
u got my 1st tweet
@TheAmberHope: My parents finally understand twitter thanks to @keselowski tweeting from the track last night”
With NASCAR’s approval, it should be pretty interesting to see more drivers taking to Twitter during downtime in races. Now we just have to wait for the first crash caused by tweeting while driving.