Masque Sexual Flavors is heading to Austin, Texas to take part in SXSW, the city’s annual music, film, and interactive conference and festival. The company, which produces the first orally dissolvable gel strip scientifically engineered to mask the flavors associated with oral sex on a man, is a sponsor of The PureVolume House. PureVolume is a website dedicated to the discovery and promotion of new music and emerging artists. Their venue, at the corner of East Second and Trinity Streets, will feature five nights of live music, March 13–17.

“Masque is an innovative combination of sex and science that helps couples take their intimacy to the next level,” says Michael Guilfoyle, President and Chief Operating Officer of Masque. “We think it’s a natural that we would participate in South by Southwest – a collaboration of innovators in technology, music and film.”

Masque is at the forefront of efforts to make intimacy enhancement products more mainstream. The oral sex product has been on the pages of Cosmopolitan, Women’s Health, Redbook and Marie Claire magazines. It has also been featured on Playboy radio, the Mancow Experience and other radio outlets, along with countless relationship blogs and podcasts.

“For 25 years, thousands have flocked to SXSW to see the latest and greatest products and entertainment. Twitter and Foursquare got their start here and we’re confident Masque will be a huge hit as well,” says Guilfoyle.

Masque is available in four flavors — watermelon, mango, strawberry and chocolate. The product is sold in packs of three individually wrapped gel strips, and can be purchased on the company’s website, www.yourmasque.com or on Amazon.com for $12.