AOL announced yesterday at its 2012 Digital Content NewFront event that the company has launched a new online video platform called AOL On. The platform and website will feature videos from AOL’s various entertainment and news offerings. The videos at the site can be viewed from PC’s, tablet devices, mobile devices, and connected TV’s.

“AOL is a brand company. We offer innovative platforms like the AOL On Network, along with vibrant and engaging video content that we know people are flocking to the Web to consume at an unprecedented velocity,” said Tim Armstrong, Chairman and CEO of AOL. “With the launch of AOL On we are bringing people closer to the things that matter, while helping them discover and share the stories and information that color their lives.”

The centerpiece of AOL On is the website, which AOL calls the “video hub.” From the site AOL will promote its video content through channels and playlists. Think YouTube without the user generated content. The videos on On will be curated into 14 channels:

• News
• Entertainment
• Style
• Tech
• Business
• Food
• Home
• Travel
• Health
• Autos
• Parenting
• Relationships
• Video Games
• Pets

The videos featured on the site currently seem to be mostly celebrity and entertainment news. Tags that look the same as the speech bubble in the AOL On logo cover some of the videos. The tags are reminiscent of those on sites such as BuzzFeed, including “Trending,” “OMG!,” and “MUST SEE!!!”

What do you think? Will you frequent the AOL On site for its content? Is AOL too late to the party with its new video platform? Check out AOL’s launch video for On and leave a comment below.