Samsung announced today that it’ll be launching TV’s that incorporating OLED (organic light-emitting diode) technology, sometime after the 2nd quarter of this year. Samsung’s latest Galaxy Tab 7.7 features the largest OLED-based screen available to consumers so far, with its 7.7 inch Super AMOLED Plus panel.

The 55″ TV will go for about $9,000, and Samsung doesn’t expect the technology to go mainstream for another 2-3 years. LG is also developing their own OLED television, with a similar expected retail price.

Samsung’s Super OLED TV was a Best of Innovations Award Honoree at the 2012 CES, and Hyunsuk Kim, executive vice president, Visual Display Business at Samsung Electronics, states, “Samsung has had a long and successful history of creating innovative OLED products, including mobile phones, digital cameras and tablet PCs. Today, we are proud to extend our OLED leadership to the TV category with this spectacular 55-inch Super OLED – By incorporating true-to-life picture quality with ultimate speed and vividness, Smart Interaction, Smart Content and ultimate thinness, Samsung is delivering the ultimate TV today.”

In related news, Panasonic Japan has recently announced that it’s developing a new “Super Hi-Vision” (as it’s called in that country) plasma screen that supports 8K resolution at 120 frames per second. No word on how much it will cost.