The Playstation Vita is kind of an enigma in terms of what it actually is. It is too big to fit in your back pocket, to delicate to put in your backpack. In fact most studies show that the majority of people play the Vita while sitting on their couch at home, just like they did with the PSP.

The other major problem is that the Vita is way too expensive for what you get with it. Add to that the price of a proprietary memory card and you are pushing a hand held system that costs more than a PS3.

So the obvious solution is a price cut right? Well don’t hold your breath because it isn’t coming this year says Sony Worldwide Studios chief Shuhei Yoshida. “From the value for money standpoint, we think we have a good price for what the system is. And our priority is to achieve the potential through more games and services.”

He went on to say “Of course people who are looking to buy are also talking about the price of PS Vita, especially when they have to buy a memory card as well. That’s something we have to spend time to cost reduce and address in the future. But now, our laser focus is to increase the content and to realize the potential of the system.”

There you have it. Sony spent so much per unit on these things that the price will stay put past the Christmas season. Sometimes I wonder if Sony is even listening to their customers.