Some people have been talking about seeing major rankings changes, wondering if Google has released another Penguin update. According to Matt Cutts ,who spoke at SMX Advanced last night, Googe has not released a new one (or a new Panda update).
Google did release a Penguin refresh in late May, and that did lead to some recoveries. WPMU has been the one in the spotlight, showing that it is possible to recover. While being in the spotlight couldn’t have hurt. Cutts says it’s possible to recover without talking to Google:
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Mike Evans @mike20
RT @iPullRank: Both penguin and panda are algorithmic. You can recover #smx << Disagree with this. Confuses algorithm with predictable
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Matt Cutts
@mattcutts @mike20 I’m not saying it’s trivial or easy. But it’s definitely possible to recover without even talking to anyone at Google.
Apparently, based on the following Twitter exchange, the latest iteration of Penguin helped Google deal with splogs (spam blogs) better:
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CheapSmartphoneDeals @csmartphonedeal
@mattcutts hi matt I noticed penguin is now improving its splog detection. Nice work!
Follow @mattcutts Matt Cutts
@mattcutts @csmartphonedeal we’re always working to improve..
I wonder how long until “spinfographic” detection gets ramped up.
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