As we reported earlier, Citrix, a cloud-based specialist, has announced their intention to acquire Bytemobile, a video and mobile data solutions provider. The deal will give Citrix a direct line to over 130 mobile carriers in 60 countries around the globe.

The decision to acquire Bytemobile was a strategic one as they have been planning to form a new product group which would require a series of niche web and video optimization players. Bytemobile is the answer to that need.

Bytemobile actually makes adaptive traffic controllers and other tools for managing capacity and relieving congestion. The technology they employ is called Smart Capacity and it’s the core of Bytemobile’s data management solutions. ZD Net featured these diagrams in their coverage of the Bytemobile acquisition. I thought it would be useful to share them with readers so they can understand what Bytemobile stands to offer Citrix and their customers.

Klaus Oestermann, group vice president and general manager of cloud networking at Citrix comments on what Bytemobile brings to Citrix’ already broad range of services:

“The integration of Bytemobile will enable us to extend our value proposition to the edge of the network, bringing content closer to the end user,”

“The benefits to network operators and their subscribers include faster, more efficient, more reliable, and more manageable networks; higher performance resulting in better service and a better user experience; and scalability to process growing volumes of data traffic at a much lower cost.”

Citrix plans to build on Bytemobile as the center of its go-to-market strategy for mobile network operators – retaining and growing its investment in the Bytemobile brand, technology, products, employees and customer relationships. Bytemobile will continue as an independent product group within the Citrix cloud networking group, leveraging clear synergies with adjacent technologies such as Citrix NetScaler.