After blasting onto the movie scene and captivating audiences with his now-often-ridiculed plot twists, director M. Night Shyamalan has seen a pretty substantial dip is the amount of buzz his new releases generate. After blowing up the box office with hits like The Sixth Sense and Signs, and crafting a genuinely great film with Unbreakable, a string of flops shot Shyamalan’s high-flying balloon right out of the sky.

Post 2006’s Lady in the Water, it feels like Shyamalan has fought the battle of preconceived public option with every new film, as the number of people genuinely excited about his latest pictures has dwindled with every passing year.

But with his upcoming film After Earth, the marketing team is taking a new approach. With a just-released teaser trailer, they’ve inked the story into the ever-evolving world of Facebook, and they tell the story using Facebook’s polarizing new feature, Timeline.

Check it out below:

Set to release in the summer of 2013, After Earth plays out like this:

After a crash landing, a father and son explore a planet that was evacuated by humans 1,000 years earlier.

It stars Will Smith and his son Jaden Smith (of The Karate Kid remake fame).

According to the teaser video, the After Earth Facebook page has just short of 2 million likes. There’s actually a real “After Earth” Facebook page, but it currently only sits at 1,800 likes.

[via Geekosystem]