Apparently, someone on Chick-fil-A’s PR team really sucks at PR, as this evidence suggests that someone is creating fake Facebook accounts to bolster their position in the midst of the company’s worst public image crisis ever.

As you probably remember, Chick-fil-A has been under fire recently for comments made by company president Dan Cathy, in which he said he was “guilty as charged” when it comes to opposing marriage equality. Although Chick-fil-A has been open with the fact that they are a Christian-based company (closed on Sundays, anyone?), and have also given money to anti-gay groups in the past, the latest certainty seems to have pushed some people over the edge.

And couple of days ago, the Muppets said goodbye to Chick-fil-A as the Jim Henson Company posted this on their Facebook page:

The Jim Henson Company has celebrated and embraced diversity and inclusiveness for over fifty years and we have notified Chick-Fil-A that we do not wish to partner with them on any future endeavors.

But Chick-fil-A has proposed a different narrative for why the two companies have parted ways. This was spotted in a Chick-fil-A store, and subsequently went viral:

Chick-fil-A has stood by this, telling The Atlantic “..it is true that Chick-fil-A voluntarily withdrew the Jim Henson kids meal toys nationwide because of a potential safety concern. This is unrelated to the Jim Henson announcement.”

So, that brings us to this Facebook exchange:

A redditor snagged this screenshot of the Facebook conversation, in which someone is busted for creating a fake account with two telling pieces of evidence: First, the account was only a few hours old when it began taking up Chick-fil-A’s cause. And second, someone happened to locate the origin of the young girl’s profile picture.

And unless Abby Farle happens to be the actual model that took these stock images, I think I smell a rat:

Sure, it’s possible that it was just someone who really really loves Spicy Chicken sandwiches who went to the trouble of creating this Facebook deception. But this isn’t the first instance of a Chick-fil-A employee creating social accounts to promote their story.

UPDATE: Chick-fil-A has denied claims that they were the ones behind this. “Chick-Fil-A has not created a separate or a false Facebook account. We don’t know who created it,” said a spokesperson

UPDATE 2: This Facebook post –

Chick-fil-A7 minutes ago

Hey Fans, thanks for being supportive. There is a lot of misinformation out there. The latest is we have been accused of impersonating a teenager with a fake Facebook profile. We want you to know we would never do anything like that and this claim is 100% false. Please share with this with your friends. Powered by socialditto  1,000+ likes ·  690 comments