Unfortunately for Olympic fans in the United States, the Opening Ceremony of the 2012 London Olympics is underway and they can’t watch it live. That’s because NBC is not showing the ceremony live – either on TV or streaming online.
Luckily, Twitter can help.
Twitter has set up a dedicated page for the Olympics, which you can access here. This page is similar to other event pages that Twitter set up for NASCAR events and the Euro 2012 Championships.
The dedicated Olympics page will feature tweets in real time, and they will be curated with the help of an algorithm in order to bring you the most relevant, timely updates.
For instance:
Here we go! #London2012 get ready to cheer on #TeamUSA!!! http://t.co/AvkalnP5
US team getting ready to head to the stadium! http://t.co/gPnKVKBD
That is what I call a change in eras… #openingceremonyhttp://t.co/HqC4ZrVo
You can also browse the #openingceremony hashtag, where I’ve found plenty of media-rich tweets.
NBC, with the help of YouTube, will stream the rest of the 2012 games free online.