Freedom, security, and privacy. Those are some pretty weighty concepts to be used in the discussion of license plate technology. But that’s what noLimits Enterprises says it can give drivers all across the country with its new product, noPhoto.

“The noPhoto isn’t just freedom; it’s a decidedly American version of freedom. It’s a microprocessor controlled, 100% made in the USA, professionally engineered license plate frame designed to do one thing – let you drive like you were meant to. Here at noLimits, we believe that you have a right to go about your daily business without being constantly monitored and watched,” says the company.

The noPhoto is a digital license plate frame that the company claims will be the end of traffic tickets doled out by traffic cameras.

The concept behind the device is pretty simple. The frame features a “high performance sensor” that detects the flash of a traffic cam. As soon as that happens, the frame sends out two strong flashes of light that basically blind the camera, making a driver’s license plate number unreadable.

“Yes, the noPhoto reacts fast enough,” they say. Check out their product video below:

Here’s how bright noPhoto can light up your license plate, according to the company:

Sounds good, right? Sticking it to the man, one avoided ticket at a time. But you’re probably thinking that there’s no way this is legal. noLimit Enterprises says it is:

“Since there is nothing physically covering or obscuring the license plate, the noPhoto does not violate any license plate cover laws. Quite literally, we are using the same light and the same bulbs that red light and speed cameras do. The noPhoto does not cover any state names, and there are no laws in existence regulating how much light is cast onto the license plate.”

No law is existence yet.

The project is current in the crowdfunding phase. According to its page on indiegogo, it’s raised a little over $13,000 of an $80,000 goal with 17 days left in the campaign.

[h/t Mashable]