Today, thousands of customers flocked to Apples Stores across the world to get their hands on the new iPad Mini, which just hit the shelves. Well, maybe not thousands. Call it competition from Android and Windows 8, call it a lack of enthusiasm, or blame it on the weather – either way, early reports indicate that fewer customers are lining up to purchase the new mini-tablet.

Jimmy Kimmel may know the reason.

Sure, people have claimed that the iPad mini is just a larger iPod – but what about all of the other Apple devices? This parody ad makes a pretty bold claim regarding Apple’s product development. Check it out: