There were many Super Bowl ads this year that made a big impression on viewers, and not all of them in a good way. Among some of those which got the worst reception were the Go Daddy commercial which featured Bar Refaeli making out with a nerd and a Calvin Klein ad, which some thought showed a bit too much. Of course, everyone knows the Super Bowl is prime real-estate for companies wanting to make a big impression for the year, and they pay dearly for the privilege of showcasing their products in brief ads. That means they want to get people talking, and the bigger and more scandalous, the better.

One exception to the rule seems to be the Dodge commercial which ran in the fourth quarter and was completely devoid of scantily-clad women (or men, for that matter), babies, or funny animals. It was quiet and toned-down, a story told against a backdrop of thoughtful photographs. The narration was courtesy of broadcaster Paul Harvey, who gave the speech in its entirety in front of the Future Farmers of America in 1978. Now, Harvey’s words are getting new life and new fans as people begin a dialogue about what it means to be a farmer…whether they’re serious or not.

Paul Harvey was one of a kind. Brilliant use of “So God made a farmer”. Great tribute to the American farmer. Wonderful ad

— Gary Sinise (@GarySinise) February 4, 2013

God needed someone to buy trucks the day the loan deficiency payment and disaster aid + crop insurance check cleared, so God made a farmer.

— Michael Grunwald (@MikeGrunwald) February 4, 2013

"God needed a pile of slime to put into a casing, and any combination of animal, mineral & vegetable would do. So he made a factory farmer."

— Anil Dash (@anildash) February 4, 2013

I need somebody to profit from the deadly tobacco addiction of millions of people so god made a farmer

— Jeffrey Hadz (@Hadzilla) February 4, 2013

"So god made a farmer"! Dodge RamBest commercial of the night in my opinion!

— Julianne Hough (@juliannehough) February 4, 2013

"So God Made a Farmer"...DAMN RIGHT!!! 🙂

— Chuck Wicks (@chuckwicksmusic) February 4, 2013

God said, "I need someobody to litter the halls of Pulaski County High School with their dip spit," so God made a farmer.

— Allie Stevens (@allie_stevens32) February 4, 2013