Google announced the launch of new Search Funnels columns in AdWords so advertisers can add them to their campaigns, ad groups, keywords and ad tabs.

“Search Funnels show you how users search for products before converting, allowing you to make better informed decisions in AdWords. Now, we’re making it easier than ever to incorporate Search Funnels data into your everyday optimizations,” Google AdWords product manager Dan Friedman says.

“If you’ve enabled conversion tracking, you’ll be able to see a new section within the column customizer for Search Funnels,” he explains. “This section will allow you to add columns for many common Search Funnels metrics, such as assist clicks, click assisted conversions, and assist impressions.”

The feature is rolling out over the course of the next couple days.