HTC made it known yesterday that it’s serious about gaining back some smartphone marketshare this year with the HTC One. Unfortunately, only the press was allowed at the actual unveiling, and HTC neglected to livestream the event to all its fans. That bit of oversight has been rectified today.

The HTC One unveiling is now up on YouTube for all to see. Check out 30 glorious minutes of HTC trying to sell the press, and you, on how it’s latest smartphone is going to take the market by storm. Expect plenty of buzzwords and some ham-fisted acting.

The HTC One will feature a 1080p 4.7-inch display, a 1.7GHz quad-core processor and 2GB of RAM. There’s no price or release date announced for the product yet, but the company is offering a buyback program that will give you the value of your old phone in cash when you buy the HTC One.

Ah, but where are my manners? You may be short on time, and can’t watch the full 37 minute unveiling event. For those who can’t sit around all day watching executives pretending to be excited about their products, you can watch the condensed highlight reel from the event below.

[h/t: Droid-Life]