EA has been a strong supporter of the PlayStation 3 since the early days. That tight relationship has continued into the present with Battlefield 3 DLC hitting the PS3 first before the other platforms. Now the publisher may be switching sides.

CVG reports that Microsoft and EA have partnered up for some unnamed exclusive content for the next Xbox. The report states that it’s unlikely EA will make a game exclusively for the next Xbox, but this exclusivity could come in the form of exclusive DLC.

In the current generation, Microsoft has enjoyed a rather comfortable relationship with Activision and its Call of Duty franchise. The Xbox 360 gets all Call of Duty DLC before it hits the other platforms. The next Xbox could see another deal coming in the form of exclusive DLC for Battlefield 4, or one of the EA Sports titles.

Even if EA supports the next Xbox with exclusive content, it’s not like the publisher is abandoning the PS4. EA CFO Blake Jorgensen said that the publisher is “very excited about Sony’s platform” and that they “feel there’s a huge opportunity there” while speaking at the Morgan Stanley Technology, Media and Telecom Conference.

Of course, we can’t forget that Sony will be getting some exclusive content out of Activision and Bungie with its Destiny project. It’s a huge win for Sony, and somewhat of a black eye for Microsoft after supporting Bungie and Halo for so many years. Alas, all is fair in love and war.

As we move forward, expect to see more exclusive content announcements. It’s suicide for third parties to make platform exclusive titles anymore so we’re going to start seeing more announcements of exclusive DLC and add-on content. Sony obviously won that particular war this generation by securing exclusive content from major titles like Assassin’s Creed III, Far Cry 3 and Battlefield 3. It looks like Microsoft is ready to step up its game in the next generation, however, and sparks may very well fly.