Considering the fact that’s Spotify’s logo is pretty much absent from both its desktop and mobile apps, you may not have noticed that the streaming music service recently changed it.

Yep, out with the old (left), and in with the new (right).

The new logo is definitely more straightforward and more mature looking. The “o” has been put back in line with the rest of the letters, and the font has been simplified.

Earlier this month, Spotify announced 6 million paid subscribers (out of 24 million total users). That was an increase of a million paid subscriptions in just three months.

Spotify also unveiled their first ever advertising campaign with a few new TV, digital, and social media spots – the first of which debuted earlier this week during NBC’s The Voice. The new logo was seen in these ads.

We also heard the rumor that Spotify is working on its own exclusive video to compete with services like Netflix and HBO GO.

New stuff, new look. What do you think of the new logo?

[Brand New via The Verge]