Samsung loves making fun of Apple and its fans with its ads. It’s kind of become a tradition now that every major Samsung product launch takes a dig at the people who wait in line outside Apple stores for the latest iDevice. That’s probably not going to change with the Galaxy S4, but Samsung isn’t poking fun just yet.

Samsung released the first Galaxy S4 ads today with all three focusing on a specific feature that’s being introduced with Samsung’s latest flagship device. The first is for Sound Shot – a feature that lets users record sounds alongside their pictures.

The second is for Group Play – a strange feature that has users syncing their phones to all play the same song. It seems a little unnecessary, but hey, somebody will probably get a kick out of it.

The final ad is for S Translator – an app that is basically Samsung’s version of Google Translate.

If you were expecting a bit more humor out of the Galaxy S4 ads, you’ll probably have to wait closer to launch. Speaking of which, the launch shouldn’t be that far away as AT&T will start taking pre-orders for the device on April 16 with a rumored launch sometime in early May.

[h/t: Droid Life]