Microsoft announced today that it has added a new Pinterest pinning feature to Bing Image Search. The self-explanatory feature lets users pin images directly from the search results page.

You don’t have to install the “Pin It” bookmarklet on your browser, though if you’re the type to pin stuff you find from image search results to Pinterest, I’d say there’s a good chance you already have it installed anyway.

Bing links to and gives proper attribution to the original content, it says, so image owners should be happy that Pinterest users will be sent to their images rather than just to Bing.

“Last fall, we hosted a group of lifestyle and design bloggers at the Bing headquarters to better understand their search and social media habits,” writes Bing program manager Chen Fang. “What we discovered is a community that does more than its fair share of image searches, with much of it tied to Pinterest. They shared some of the hassles they face, and that finding efficient ways to hunt down original, high-resolution images and filtering image results were some of their pain points.”

That’s why Bing has launched the “Pin to Pinterest” feature, Fang says.

Those who follow the search industry know that Bing prides itself on its social features that are lacking from Google, so this is really just the latest extension of that.