Gangnam Style, as impressive as it was (in terms of sheer global reach), it pretty much over as a thing, a fad, and craze – whatever. As a culture, we’ve run it into the ground. Plus, Psy already has another song out. We’re not hating on Gangnam Style, we’re just mercifully pronouncing it dead, having lived a good life.

But Samsung has decided to kill it again. At a Galaxy S4 launch event in India, the smartphone makers tapped Bollywood star Ranveer Singh to lead a Gangnam Style reimagining that replaces most of the lyrics with Galaxy S4 spec praise. Why, oh why?

[FIlms of India]