Animal Crossing: New Leaf hits the 3DS next month. Nintendo is preparing for the launch with a new advertising campaign that features a child visiting the weird world of Animal Crossing. It’s a little like H.R. Pufnstuf, but far less creepy.

Besides being the mayor of your own town full of nightmarish anthropomorphic animals, players can invite their friends to join in on the fun. What fun would that be? Manual labor, giving what little money you earn chopping down trees to a loan shark, and racking up more debt by buying more stuff.

Actually, Animal Crossing is pretty depressing when it’s put that way. It’s amazing that Nintendo has somehow figured out how to make the unbearable world of being an adult into something fun and inviting.

Animal Crossing: New Leaf will be out on June 9 exclusively for the Nintendo 3DS.