A new ad from Water Is Life, an organization dedicated to getting fresh water to underprivileged countries, is getting some attention for its heartbreaking premise.

They say that 1 in 5 children in Africa won’t reach the age of five because of the lack of safe drinking water, something the organization is desperately trying to change. The ad takes us on a journey with 4-year old Kenyan Nkaitole as he completes his bucket list, which includes flying on an airplane, riding on a boat, and playing soccer in the national stadium. If it seems like a bit much, that’s because Water Is Life wants to grab the viewer’s attention and bring to light just how deadly the situation is for these children.

Watch the ad below and try not to cry.